Brain-Kind the app

Finally make sense of your midlife brain.

I've built a neuroscience-informed brain health app for women navigating brain fog, poor sleep, stress, mood changes, hormone shifts & cognitive load.

A women's brain coach.

In your pocket.

Most health apps want you to track every step, sleep, symptom or calorie to optimise another part of your life. This exhausting approach just adds to your to-do list.

My app takes a smarter and kinder approach to women's brain health and ageing.

It helps you understand what your brain is responding to, across your body, hormones, sleep, stress, work, relationships and life load. It then guides you towards one sensible next step.

Clear, science-based support in 2 or 3 minutes a day.

Get my Brain Health Map

No two days are the same, because no two women are the same

Brain-Kind learns with you, then adapts each day.

Brain-Kind uses AI carefully to personalise my (Sarah's!) neuroscience-informed guidance and education. It doesn't replace Sarah, but AI helps make the app more relevant to your day-to-day life. Each day builds on what you share the day before, so the map keeps adapting to you.

Track patterns and spot what helps

Learn what's shaping how your brain feels, what's helping, and what isn't (without getting pulled into fear-based social media, doom narratives, optimisation protocols or wellness fluff.)

24/7 women's brain coach in your pocket

Ask questions about hormones, sleep, stress, mood, memory, cognition, or the neuroscience behind your current life stage. Your BrainKind coach explains complex neuroscience in my pragmatic, conversational (and humorous) style.

not another thing to track or optimise

BrainKind is not about tracking calories, steps, or cycle day. It helps you build self-awareness, spot patterns and see brain from a new angle. A few minutes a day, one small step at a time.

Learn more

Start building your personalised brain map in a few simple steps

Answer a few thoughtful questions about your life stage, worries and situation (without gathering any personal data). BrainKind uses your specific context to make its guidance more relevant, without asking you to track everything or hand over your life story.

Get Sarah's app

Questions

Who is this app for?

BrainKind is designed especially for women in midlife who are navigating brain fog, sleep disruption, stress, mood changes, hormone shifts, memory worries or healthy ageing.

It can also support women at other life stages, including university, career challenges, pregnancy, motherhood, perimenopause and ageing.

Men can use the app too (you'll just have to let it know you're male!), but note that BrainKind is built around female biology and women's brain health.

How much time do I need to dedicate to BrainKind?

You can make meaningful progress in just a few minutes a day.

I mean that: I've built the app to take up no more than 2 or 3 minutes of your day.

The app is designed to fit into your busy life, with very short lessons, practical tips, and simple activities you can try at your own pace.

If you have more than 3 minutes or want to dive deeper, you can choose what works best for you. Just ask the app!

How personalised is the experience?

The app uses AI to respond to and adapt to your unique needs, interests, and life stage daily.

You'll receive content and recommendations based on your concerns and where you are in your journey.

BrainKind can be tailored for pregnancy, menopause, college or workplace, healthy ageing, parenting, caring or anything else. The experience is designed to be relevant, supportive, and responsive to you, so you get the most out of every session.

Does this app provide medical advice or diagnoses?

The app acts as a brain health coach, offering neuroscience-based education and practical strategies.

This app does not diagnose or treat any medical conditions. I (Sarah McKay director or Think Brain Pty Ltd) take that ethical boundary seriously, both professionally and personally.

If you have concerns about your health, the app is designed to encourage you to consult a qualified healthcare professional. BrainKind is not a mental health app, an emergency service, a therapist, or a substitute for professional care. Safeguarding guidance is built into the app. It will direct users toward human support, crisis services or emergency care when needed.

Please refer to Think Brain's disclaimer for more information

How does the app use AI?

BrainKind is built on Studio’s AI coaching platform, but it's not a random chatbot giving generic wellbeing advice.

The app is built around Dr Sarah McKay’s body of work, including books, courses, teaching style and whole-person Bottom-Up Outside-In Top-Down framework.

AI helps make the content more relevant to you.

It does not diagnose, prescribe, replace your GP or tell you what to do with medication. It is designed to be careful, calm and educational, with best-practice guardrails when something belongs with a qualified health professional.

Is this a neuroscience course?

No!

I teach professional development courses in neuroscience, but BrainKind is for women who don’t have the time or desire to do a training program.

BrainKind is built on a 7-part neuroscience framework, but it does not feel like taking a course. It turns neuroscience into short, practical coaching conversations.

You won’t be asked to sit through long lessons, memorise brain regions or study for anything.

Quite the opposite.

You'll begin with a 12-week BrainKind season of support, then continue for a year of support. You can ask questions, explore what is going on, and choose one sensible next step at a time.

Each day builds on the last, so the guidance keeps adapting to you.

Click here to learn about my CPD training courses.

What plan should I choose?

Become a BrainKind founding member. Join the first group of women helping tell a better story about their brain.

Women’s brains are too often described through problems: burnout, baby brain, PMS, puberty blues, peri-brain fog, menopause brain, dementia risk. These experiences are real. But the stories women are told about them are often frightening, or just plain wrong. BrainKind's purpose is to tell better stories.

Get Personalised Map

Join Dr. Sarah Mckay on the Mel Robbins Podcast

The Ultimate Guide to the Female Brain: How to Boost Mood, Energy, & Focus